Avenir is a French term meaning future. This is a typeface that was created in 1987 by Adrian Frutiger and released by Linotype GmbH in 1988. It was released with only three weights and all had an oblique version and a...

Mention SEO and most people are apt to scratch their heads in frustration. With Google making almost  3200 algorithm changes each year, it is understandable that managing and keeping SEO track is difficult. Yet make no mistake about it. SEO planning is...

Conversation Marketing Conversational Marketing is a swift procedure to convert the common participants of the market into a customer for their business.  It builds a relationship with the Business and the Customer directly to make the strange customers become followers. It can...

You're Missing Out If You Don't Know About These 12 Bootstrapped Companies Not all businesses receive mass amounts of funding to get them going. You’d be surprised at just how many successful companies are bootstrapped –...

In this present competitive world, social media is proving to be a powerful tool for marketers to promote their brand among their target audience. Social media platforms are primarily becoming more effective channels for e-Commerce ventures to endorse their products and...

BEATRIX is a quality digital marketing blog and we focus on creating engaging and informative content for our readers. Our target audience is small business owners and digital marketers. Our goal for BEATRIX is to create...

With Amazon's booming growth over the past few years, the need to optimize your marketing content has become more important than ever. Finding and utilising effective Amazon marketing content optimization techniques can help you stand out in the marketplace with fierce...

SEO is an art, and certainly isn’t something you can learn in five minutes and never revisit from then on. As technology continues to advance, it’s key to stay up to date with the news and trends to make...