Digital marketing is far more widely encompassing than people realise, and being an effective digital marketer often means taking on multiple roles at all different levels of complexity. There’s so much to focus on, and to be able to...

Mention SEO and most people are apt to scratch their heads in frustration. With Google making almost  3200 algorithm changes each year, it is understandable that managing and keeping SEO track is difficult. Yet make no mistake about it. SEO planning is...

With the advent of technology, more and more people today are finding information or services online. The change in users' behavior has influenced the business practices and techniques significantly irrespective of their size or industry. Every company in this digital era...

There are many right ways to promote a business through email marketing… and an equal number of wrong ways. If you’ve been in the digital marketing game for a while now, you’re likely aware of the importance of making...

Facebook is still one of the most influential social media platforms in the world. But have you ever wondered why it is the preferable one over other networks?   No wonder the existence of Social media platforms has changed how people communicate with...

Over the years, SEO firms used SEO tools and direct page submissions to get links. These methods will not work today. Google can penalize you for using these techniques today.  These days, most SEO specialists know the advanced SEO techniques to build...

The biggest advantage of running your own ecommerce store is that, unlike owning a physical store on a high street, you will rarely ever feel alone. Online retail allows for a much stronger sense of community....

Sometimes, all it takes is someone else’s success story to kickstart us into building our own empires. You might be surprised to know that some of the biggest entrepreneurs started out with little more than a penny to their...