A paid approach to any advertisement campaign is a sound pay-off scheme. PPC enables advertisers to digitally market their products and get hefty ROI. It enables wider audience reach and better quality leads. In this beginner’s guide to PPC management, you’ll learn...

A job in design has the potential to be a much-needed outlet for creative freedom – but it often comes at a price. Many graphic designers work alone, and while this often makes the most practical sense, it can...

If you’re interested in building a responsive client base, there is little that beats email marketing. Many people consider email marketing to be past its time, but actually, so long as the internet continues to exist, its significance should...

If you’re a digital marketer who takes your role seriously, it’s imperative that you know all about social media. What started off as a simple means of online communication has, quite accidentally, evolved into a whole new advertising space...

Sometimes, all it takes is someone else’s success story to kickstart us into building our own empires. You might be surprised to know that some of the biggest entrepreneurs started out with little more than a penny to their...

Mention SEO and most people are apt to scratch their heads in frustration. With Google making almost  3200 algorithm changes each year, it is understandable that managing and keeping SEO track is difficult. Yet make no mistake about it. SEO planning is...

So, you want to be a social media marketer? It’s obvious to see why the job has so much appeal: social media is fun and addictive, and the idea of effectively being able to work across your favourite social...

There are many right ways to promote a business through email marketing… and an equal number of wrong ways. If you’ve been in the digital marketing game for a while now, you’re likely aware of the importance of making...