Productivity Lifehacks For SMEs

Being responsible for your business’ marketing often means wearing many hats at once. Not only do you need to continue to organically...

Why Your Company Needs a CDP in 2021

By Kristina Lauren Within the first 90 days of the COVID-19 pandemic, e-commerce experienced 10 years of growth. Of course, this isn’t too hard to...

Ecommerce Basics

Making the decision to set up an online shopping store is both daunting and exciting at the same time. Even though there’s...

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Email Marketing Basics

If you’re interested in building a responsive client base, there is little that beats email marketing. Many people consider email marketing to be past its time, but actually, so long as the internet continues to exist, its significance should...

SEO Basics

SEO, otherwise known as search engine optimisation, is the act of improving the flow of traffic to a website by increasing its visibility on popular search engines such as Google, Bing and Yahoo. With so many businesses making the...

How will mobile revolutionise marketing in 2020?

We’ve seen the state of marketing change massively over the past few years alone. First was the introduction of digital marketing – a means of online advertisement that has skyrocketed in popularity, leaving traditional marketing techniques to pale in...

23 Amazing Inventions For Digital Marketers

Digital marketing is far more widely encompassing than people realise, and being an effective digital marketer often means taking on multiple roles at all different levels of complexity. There’s so much to focus on, and to be able to...

UX Optimisation – Top Tips for Brands to Get an Edge In the Ecommerce Race

When it comes to an online website, nearly 88% of online customers agree that they hit the exit button right away if the site has a poor user navigation (this perhaps comes right before the lack of high quality commercial photography);...

The Role of Photo Content in the New “Essential Product Data”

Ecommerce content marketing is more than a buzzword—it’s a way of life. Brands selling online have produced colossal amounts of content to meet the 50% growth in content consumption in 2020. Yet not all that content is getting seen, despite the...

Amazon Marketing Content 101: 7 tips to optimise your content

With Amazon's booming growth over the past few years, the need to optimize your marketing content has become more important than ever. Finding and utilising effective Amazon marketing content optimization techniques can help you stand out in the marketplace with fierce...

Seven reasons your business needs an animated video

Visual graphics attract the attention of people in many different ways. That’s why whiteboard animated videos are becoming popular among companies for promoting their products and services. With the animated video market growing at a rapid pace, many people are learning...

The Role of Photo Content in the New “Essential Product Data”

Ecommerce content marketing is more than a buzzword—it’s a way of life. Brands selling online have produced colossal amounts of content to meet the 50% growth...

PPC Basics

PPC, known otherwise as pay-per-click, is a search engine model and digital marketing strategy used to bring new leads to a website. When somebody...

Documents that Should be Generated in Salesforce Across the Industries

Salesforce provides customer relationship management (CRM) service and also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development....

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Our Favourite SEO Blogs

SEO is an art, and certainly isn’t something you can learn in five minutes and never revisit from then on. As technology...

About BEATRIX

BEATRIX is a quality digital marketing blog and we focus on creating engaging and informative content for our readers. Our target audience...

The Hustle – How To Make It As A Social Media Marketer

So, you want to be a social media marketer? It’s obvious to see why the job has so much appeal: social media...

Photo Editing Tips For Social Media

Social media isn’t reality, we all know that. It’s for showing off your happiest, proudest and most enjoyable moments in the best...

Product Placement On Social Media

Product placement on social media Social media is accessible to us all, but knowing how to use it doesn’t...