With the advent of technology, more and more people today are finding information or services online. The change in users' behavior has influenced the business practices and techniques significantly irrespective of their size or industry. Every company in this digital era...

SEO is an art, and certainly isn’t something you can learn in five minutes and never revisit from then on. As technology continues to advance, it’s key to stay up to date with the news and trends to make...

A job in design has the potential to be a much-needed outlet for creative freedom – but it often comes at a price. Many graphic designers work alone, and while this often makes the most practical sense, it can...

Making the decision to set up an online shopping store is both daunting and exciting at the same time. Even though there’s no arguing the benefits that a business can enjoy from going online, without the right marketing, the...

So, you want to be a social media marketer? It’s obvious to see why the job has so much appeal: social media is fun and addictive, and the idea of effectively being able to work across your favourite social...

BEATRIX is a quality digital marketing blog and we focus on creating engaging and informative content for our readers. Our target audience is small business owners and digital marketers. Our goal for BEATRIX is to create...

Product placement on social media Social media is accessible to us all, but knowing how to use it doesn’t necessarily mean you are using it to its maximum potential. While being a social media expert is...

When it comes to an online website, nearly 88% of online customers agree that they hit the exit button right away if the site has a poor user navigation (this perhaps comes right before the lack of high quality commercial photography);...